Cognitive Dissonance: What It Is & Why It Matters

cognitive dissonance Festinger's theory of cognitive dissonance has been one of the most influential theories in social psychology It has gen- erated hundreds and

Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social cognitive dissonance Cognitive dissonance refers to the discomfort a person feels when experiencing conflicting thoughts, beliefs, ideas, attitudes, information, or behaviors